Broadway Candy

A foods and drinks wholesaler reached out to us looking to generate a new stream of revenue by selling directly to the consumers. We advised them on setting up a eCommerce store and targeting online customers looking for the products they stock.

We first started with the branding. Being that most of the products were imported from the USA, we created a vibrant blue and red logo. Broadway Candy is a name the customer already had in mind, so next, we started designing the online store. In this highly competitive market. the website stood out with its great design, and easy navigation and ordering process. We then started working on a Google Ads strategy designed to increase traffic to the new site, increase conversions and drive down cost per click (CPC).

We analysed and considered each element: design, user experience, customer journey, the growth and expansion and long-term strategy.